PICA Welcomes food entrepreneur and chef, Yves Potvin, as new owner and president
Best known for his success in creating health focused, lifestyle food products, the purchase of PICA is an opportunity for Yves to return to his roots as a chef, to support the local food community and to be a part of the industry’s changing landscape. “I feel privileged to be joining this fine institution. I look forward to collaborating with my new partner, Chef Julian Bond, to further the success of PICA. I see culinary schools as both the backbone of the professional side of the industry and as a menu of change for the industry itself,” says Yves. He is excited about complementing the current curriculum with nutrition studies and sustainable practices and implementing new educational technologies.
“Having a seasoned food entrepreneur and former chef such as Yves as president of PICA speaks to the legacy and future of the school,” says VP Executive Chef Julian Bond, “He brings a wealth of business acumen, experience and most importantly, a passion for food and innovation. We’re thrilled to have Yves join the PICA team.”
Yves is committed to continuing the school’s legacy of providing the highest quality hands-on training. A culinary education at PICA will prepare students for dynamic, successful careers in tomorrow’s global market place whether it be at the helm of a kitchen, as a food stylist or as an entrepreneur. With a focus on nationally recognized professional training, Yves and Julian see the graduates from PICA setting the standard for excellence in creative culinary development. They believe a student educated at PICA can step into any kitchen in the world and feel confident in their skills and knowledge.
About Yves Potvin
Trained as a classical French chef in his native Quebec, Yves Potvin has dedicated his culinary career to creating healthy, tasty, convenient foods found in major supermarkets, restaurants and institutions across North America, Europe and Asia. Over the past thirty years, Yves has successfully built two health focused, food companies.
His first venture, the eponymous Yves Veggie Cuisine, saw a phenomenal 50% growth per year over thirteen consecutive years and won the prestigious SIAL d’Or for Innovation in Paris before it was sold to the Hain Celestial Group. Garden Protein International was founded in 2003 with the creation of Gardein™, a proprietary food technology that redefined the plant protein category. As a game changer in a fast-growing segment of the North American diet, Gardein™ garnered many awards and accolades including recognition on The Oprah Winfrey Show, The Ellen DeGeneres Show, Good Morning America, and national and local news broadcasts on ABC, NBC, CBS, FOX and Bloomberg. In 2014, Gardein™ was acquired by Pinnacle Foods, a publicly traded company on the NYSE.
Yves has been recognized as one of Canada’s Top 40 under 40 by the Financial Post magazine, named Pacific Canada’s Entrepreneur of the Year in Agriculture and Food, received the BC Food Processors Innovation Award and won the BC Export Award for Sustainability. He serves on the UBC Faculty of Land and Food Systems Board of Advisors and the BC Ministry of Agriculture Board of Advisors.
Yves is looking forward to bringing his enthusiasm, business experience and love of good food to the awarding winning, Vancouver based culinary school.